story by Paul Devlin Wood
Summarizing the mood at this Ulupalakua vineyardthe only one on Maui and one of only two in Hawai‘ipresident Paula Hegele says, "We’re embracing a very bright future." She has reason to feel optimistic. About 170,000 people visit the place annually, drawn by its gorgeous setting on the slopes of Haleakala¯ and by its history, which is told at the Tasting Room Museum, housed in the former getaway cottage of King David Kalakaua.
Another significant but subtle change that’s come with turning thirty: Tedeschi has relabeled its leading wine, Maui Blanc, with an image that puts the spotlight on this brew’s unusual juice source: pineapples. Truth is, the company has been making pineapple wine ever since it opened three decades ago. The new label suggests that the winery is going to cease referring to pine wine as a novelty and just start showing it as it isthe signature of a unique operation that has come of age.