Hawaiian Airlines has been the official airline sponsor of Pow! Wow! Hawai‘i since its inception in 2013. Under the leadership of its O‘ahu-based directors Jasper Wong and Kamea Hadar, the grassroots festival of art, culture and music has expanded to cities worldwide, including Tokyo, Seoul, San Francisco and Long Beach — all of which are Hawaiian Airlines destinations.
One of the hallmarks of the Pow! Wow! gatherings is the numerous murals created throughout each city. Caring for the ‘āina (land) was the inspiration for Hadar’s mural at the intersection of Fourth Street and The Promenade North in Long Beach. In it, a woman balances past knowledge in a modern context, with references to ancient Hawaiian land divisions, which extended from the mountains to the sea.
This year, in conjunction with the Long Beach Pow! Wow! events, the airline’s Team Kōkua program adopted Alamitos Beach, with volunteers from Hawai‘i and Southern California cleaning trash that had washed up on the sandy shore. “Team Kōkua is often seen in various locations that Hawaiian serves — though not as often outside Hawai‘i, especially when it comes to ‘āina-based opportunities, which made being able to do the beach clean-up in Long Beach a significant first,” said Debbie Nakanelua-Richards, the airline’s Director of Community Relations. “Being a part of Hawaiian Airlines is an extension of being a part of Hawai‘i: We have kuleana (responsibility) and how we work, play and live reflects our understanding of that responsibility.”
In July, Hawaiian Airlines and Barclays debuted an enhanced Hawaiian Airlines World Elite Mastercard and Hawaiian Airlines Business Mastercard, which include boosted reward perks, a bigger sign-up bonus for new cardmembers and the opportunity to earn two Hawaiian miles per dollar spent on dining and grocery store purchases.
As part of the launch, Hawaiian decided to shift the spotlight onto four local organizations that are paving the way for sustainable food production in Hawai‘i: The Hawai‘i Agricultural Foundation, Kohala Institute, Mālama Kaua‘i and MA‘O Farms. Hawaiian Airlines, Barclays, Mastercard and Bank of Hawai‘i donated $100,000 to support their collective work in improving sustainability and food resiliency in the Islands.
“Hawaiian has been a long-time supporter of the hardworking farmers and tastemakers who advance Hawai‘i towards more sustainable food production,” said Ann Botticelli, Senior Vice President of Corporate Communications and Public Affairs at Hawaiian Airlines. “It is an honor to present this special donation to four local organizations in recognition of their great work in leading our state’s agriculture industry.”
From the Archives
Earlier this year, Hawaiian Airlines made news with the launch of its all-cargo service between Honolulu, Līhu‘e and Hilo. Even so, the airline has transported cargo throughout its history. In July 1950, when the Kohala Sugar Company decided to plant 250 acres of pineapples on Hawai‘i Island, the company contracted Hawaiian Airlines to air-freight fifty tons of seedling “pine-tops,” or crowns, from plantations on Maui and Moloka‘i.
Baldwin Packers delivered over three-million tops from their West Maui fields to the airfield at Pu‘unēnē, while nearly a million more were shipped from Moloka‘i. In those days Hawaiian Airlines was operating eleven DC-3 passenger planes and two more as cargo carriers. It took 143 flights and two weeks to execute the freight contract, which was accomplished without disruption to scheduled passenger service. — Captain Rick Rogers
When Hawaiian Airlines’ mileage program was created in 1983, it only rewarded interisland travelers. Today, more than 1.8 million HawaiianMiles members are able to earn and redeem miles in a wide variety of ways. While most U.S. carriers have moved to a revenue-based structure where members earn miles based on ticket prices, HawaiianMiles members still earn miles based on distance flown, giving our guests the ability to earn award tickets and elite status at a much faster rate.
Granting elite status is our way of rewarding our most loyal HawaiianMiles members. Our elite program includes Pualani Gold and Platinum levels, allowing those customers who fly the most miles to enjoy even more benefits including bonus miles, priority boarding, complimentary upgrades and access to our Premier Clubs.
Hawaiian also has numerous partnerships with hotels, car rental firms and other businesses in our community, as well as with the loyalty programs of other airlines including Japan Airlines, JetBlue Airways, Korean Air and China Airlines.