The `Ohana Pages

Welcome to the Hawaiian Airlines family! On these pages you’ll find out what’s new with our ‘ohana and learn about our efforts to support a wide variety of community causes.

Caring for Corals

Hawai‘i’s reefs are among its most precious—and fragile—resources. To help preserve them, we are partnering with sunscreen maker Raw Elements to introduce our guests to a reef-safe sunscreen. Raw Elements founder and CEO Brian Guadagno and ight attendant Louise Pacarro are pictured with samples of the “Eco Formula” sunscreen.

Coral reefs are a nutritional hub for fish, mollusks, urchins and larger mammals, including human beings. They are also living organisms that are incredibly sensitive to environmental changes. There has been a forty percent decline in Hawai‘i’s coral reefs since 2011. Pollutants play a role in this loss, including the more than 6,000 tons of sunscreen that end up in Island waters every year. To help minimize the impact of sunscreen on our reefs, Hawaiian Airlines has teamed up with Raw Elements, a certified natural, chemical-free, reef-safe sunscreen company. As part of this reef preservation initiative, in April we are debuting a new inflight video — Reefs at Risk — on all North America widebody flights. Also during April, our flight attendants are providing a complimentary sample of Raw Elements’ “Eco Formula” sunscreen on all flights from North America to Hawai‘i. Guests will have the option of purchasing a regular bottle of the reef-safe sunscreen through the month of June at an exclusive, discounted price from our inflight Pau Hana cart. This campaign supports Hawaiian’s ongoing sustainability initiatives and reinforces our commitment to protect our Islands’ pristine natural resources. Hawai‘i is a very special place, and we believe it is our kuleana, or responsibility, to care for our home,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. “Through our exclusive partnership with Raw Elements, we encourage guests to join us in reducing our impact on these delicate coral ecosystems.” For more information on our reef preservation initiative go to: HawaiianAirlines.com/ReefPreservation.

Optimizing Efficiency

Onboard apps are among the airline industry’s next wave of fuel-saving initiatives.

Hawaiian Airlines has more than twenty ongoing initiatives to reduce fuel consumption. Some, like innovations in wing design, have already been fully implemented. Others are still being tested, including an innovative new app. The In-Flight Profile Optimizer uses the flight plan, current and forecast wind speed, direction and temperature, along with estimated arrival time, to compute an optimum altitude and speed for the entire flight along with estimated fuel savings. Once in flight, the app continuously recalculates as aircraft and wind data are updated, presenting the best profile for the remainder of the flight and saving even more fuel.

Testing of the Optimizer is ongoing, but the data collected thus far is quite promising: If the projections are accurate, the app could reduce fuel consumption by about 600 pounds on a typical one-way trip between Honolulu and Los Angeles. Overall, this would save about 1.8 million gallons of jet fuel per year, and we are very hopeful that this app will soon be incorporated into all our long-range aircraft.

From the Archives

Hawaiian Airlines’ new Airbus 321s are not our first narrow-body planes: The aircraft chosen for our first scheduled Trans-Pacific flights — between Honolulu and Los Angeles and American Samoa — was the Douglas DC-8.

Between 1983 and 1993, the four-engine DC-8 served as the primary aircraft for service to the South Pacific and for worldwide charters, while the wide-body Lockheed L-1011 flew most of the U.S. mainland to Hawai‘i routes. With a single aisle and six-abreast seating, our DC-8 Premier service included in-flight entertainment from VHS tapes and twelve audio channels.

At any given time, one of the DC-8s would be flying the South Seas while the others could be carrying tourists between European and exotic travel destinations, or even moving Allied troops around the globe. During the decade the DC-8s were in use, few large airports worldwide did not see our iconic Pualani logo on their tarmac.

Interline Partnership

In January, Hawaiian Airlines and Jetstar Group launched a new interline partnership offering travelers from cities in New Zealand and Japan convenient flight connections to Hawai‘i and the U.S. mainland. The move enhances our already comprehensive network of flights between Japan and Hawai‘i and underscores the carrier’s increasing commitment to New Zealand by expanding its reach beyond Auckland to eight additional cities. Jetstar New Zealand’s domestic flights from Wellington, Christchurch, New Plymouth, Dunedin, Palmerston North, Napier, Nelson and Queenstown will now connect in Auckland with Hawaiian Airlines’ non-stop flights to Honolulu. In March, we increased our New Zealand operations from three to five non-stop weekly flights between Honolulu and Auckland.

In Japan, the interline agreement allows Jetstar customers departing from Fukuoka, Kagoshima, Takamatsu, Okinawa and Kumamoto to connect on Hawaiian’s non-stop flights to Hawai‘i from Tokyo, Sapporo or Osaka. Travelers throughout New Zealand and Japan can now book Jetstar/Hawaiian Airlines flight combinations by calling Hawaiian Airlines reservations.