The `Ohana Pages

Welcome to the Hawaiian Airlines family! On these pages you’ll find out what’s new with our ‘ohana and learn about our efforts to support a wide variety of community causes.

Together We Stand

Now and then: Nature motifs have long been a part of Hawaiian Airlines' identity. In the 1970a, when the Pualani logo was introduced, uniforms included bright pink lotus flowers on a forest green background. Our new uniforms blend lehua blossoms with the blues of our Pacific home.

Hawaiian Airlines originally introduced Pualani, the iconic “Flower of the Sky,” in 1973. By 1975, the logo graced our entire fleet. Her youthful profile, silhouetting a red hibiscus, evoked a Hawaiian sense of place as passengers approached the front or rear stairways of the DC-9s. Sweeping, tapered ribbons of bright red and magenta saddled the fuselages, easily identifying our aircraft for the next quarter of a century. On board, our passengers found friendly stewardesses dressed in Hawaiian prints. The uniform was a polyester knit fabric with pink lotus flowers and garlands of rich variegated leaves on a background of bright jade green. Crisp white shoes, handbags and jewelry complemented the colorful ensemble.

Times have definitely changed. Last Spring, we unveiled a new livery for our aircraft: While Pualani continues to gaze forward on the tail of the aircraft, beneath her a silver maile lei with woven pakalana flowers wraps around the fuselage as a visual expression of the aloha spirit.

In keeping with the planes’ new livery, last November we also debuted new uniforms to be worn by over 5,000 of our front-line staff globally. Designed by Hilo-based Sig Zane, the uniforms were unveiled during last year’s Honolulu Fashion Week as employees from throughout the company walked the runway. The print’s theme, “Kū Mākou,” or “Together We Stand,” is comprised of two elements: ‘ohe kāpala (bamboo stamps encompassing intricate designs, often used to create repetitive patterns in traditional kapa, or bark-cloth), and the lehua blossom, a native Hawaiian plant with many culturally symbolic meanings. The color scheme combines our traditional purple with the more recent Pacific Blue introduced in 2008.

“As Hawaiian has grown, we’ve stayed rooted in the values of Hawai‘i that make us strong,” said Avi Mannis, Senior Vice-President of Marketing at Hawaiian Airlines. “It was very important for us to create something that would represent Hawai‘i wherever we fly.”

A New Era

The move to a new maintenance and cargo facility at Honolulu International Airport is the latest step in Hawaiian's ongoing evolution.

Last October, Hawaiian Airlines celebrated its eighty-eighth anniversary by dedicating the new Charles I. Elliott Maintenance and Cargo Facility. The twenty-one acre site will house more than 1,100 employees, and includes a modern office building, indoor maintenance and cargo operations and a nearly 96,000 square-foot aircraft hangar that can hold up to five Boeing 717 aircraft.

Captain Charles Irving “Sam” Elliott—the new facility’s namesake—served as Director of Operations at Hawaiian Airlines’ predecessor, Inter-Island Airways. Captain Elliot was also an aviation pioneer: In 1929 he flew Inter-Island’s first scheduled flight from Honolulu to Hilo via Maui. In 1934, he flew Hawai‘i’s first inter-island airmail flight; the following year he took delivery of the first Sikorsky S-43 ever built, and inaugurated the S-43 service. He retired in 1951 after twenty-two years of service.

Measuring Change

Hawaiian Airlines is partnering with scientists to monitor the health of the Earth’s atmosphere while we fly scheduled transpacific routes. The In-service Aircraft for a Global Observing System (IAGOS) outfits aircraft with instruments that give scientists real-time access to data on pollution levels over the Pacific, where air quality samples have previously been difficult to collect. The IAGOS system is installed under the cockpit of an A330 aircraft, and is attached to probes that collect atmospheric air samples from take-off to landing.

“Climate change carries significant consequences, particularly for Hawai‘i and our Pacific Island neighbors, so we are honored to join this important research project,” said Jon Snook, Hawaiian’s chief operating officer. For more information on this study, visit www.iagos.org.

Bellanca Returns

The Bellanca is a tangible piece of our eighty-eight year history of flight.

Sporting a powerful radial engine and handsome new interior, the Bellanca CH-300 Pacemaker rejoined the Hawaiian Airlines fleet late last year. The vintage 1928 Bellanca was Hawaiian Airlines’ first airplane. It was originally used for Honolulu sightseeing tours to help promote air travel in the Islands, at a cost of $3 per person. On the Bellanca’s first day of work—October 6, 1929—Captain Sam Elliott, the company’s first pilot, carried a total of seventy-six passengers, while another 5,000 people gathered at John Rodgers Field to watch the flights. Today, ours is the only Bellanca Pacemaker in the world that still flies.

After several months in the shop, our very first airplane has returned to the skies—as beautiful as she was in 1929. Today the plane is primarily used to give Hawaiian employees tours of O‘ahu’s skies.